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  • CPMS Kano, Nigeria
  • CPMS Lagos, Nigeria
  • CPMS Accra, Ghana
  • CPMS South Africa
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Pall Mall Rural Sales Drive

  • Launch the brand in rural areas
  • 29 states across Nigeria
  • 18 month programme with over 650 staff managed
  • Sell to trade
  • Replace sold product
  • Position POS
  • Increase shelf space for brand to dominate
  • Talk to consumers in evenings and sample target market only
  • Data capture
  • Hold weekly raffle draws to reward loyal consumers
  • Regular weekly reports
  • Measurements and targets set

 

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