A ten year relationship working across all brands developing consumer contact and advertising programmes.
Consumer Advertising and Marketing
- Consumer data was collected across the country via personal contact by over 650 trained staff throughout the 18 month contract
- Consumer sampling, sales and product information. supported by local media, Radio, TV and print.
- Launch of Pall Mall
- Dunhill new pack launch
- Re Launch of St Moritz
- Rothmans promotions – Red Nites
- Pall Mall promotions
- B&H Menthol launch
- London promotions
- John Player targeted promotion